Sales / CS
Sales Development Rep (SDR / BDR) performance review template
Crestento drafts a polished review for a sales development rep (sdr / bdr) from your bullet points. The AI knows the competencies that matter for this role and writes in language that fits — not the generic prose you get from ChatGPT.
Competencies evaluated
The sales development rep (sdr / bdr) system prompt anchors the draft to these 7 competencies, in priority order.
- outbound activity discipline (volume + cadence)
- qualified meeting / SQL volume vs quota
- message personalization and prospect research
- objection handling on cold calls
- CRM hygiene and handoff quality to AEs
- coachability and rep-of-the-rep iteration
- ramping speed (for new SDRs)
Tone calibration
direct, metric-anchored, motivating
Example phrasing
Strong — specific, evidenced, role-appropriate
“Booked 38 SQLs against a quota of 28, A/B-tested three subject lines and scaled the winner team-wide, and AE handoffs converted to opportunity at 64% (team average 51%).”
Weak — vague, unevidenced, generic
“Hits their numbers most of the time.”
Draft your Sales Development Rep (SDR / BDR) review in 30 seconds
Pick the role, paste your bullet points, get a polished review. Free tier includes two full reviews. Annual plans from $149.