Marketing / Design
Marketing Manager performance review template
Crestento drafts a polished review for a marketing manager from your bullet points. The AI knows the competencies that matter for this role and writes in language that fits — not the generic prose you get from ChatGPT.
Competencies evaluated
The marketing manager system prompt anchors the draft to these 7 competencies, in priority order.
- campaign delivery and integrated planning
- channel mix management (paid, organic, content, lifecycle)
- creative brief quality and agency / partner management
- performance measurement and attribution
- team development and cross-functional partnership
- budget allocation and ROI discipline
- brand stewardship and editorial standards
Tone calibration
balanced, evidence-driven, outcomes-focused
Example phrasing
Strong — specific, evidenced, role-appropriate
“Shipped the integrated Q3 product-launch campaign across paid, content, and lifecycle channels (CAC down 22%, MQL volume up 38%), rebuilt the attribution model that's now used in monthly business reviews, and developed one specialist into a senior role through structured ownership of the lifecycle channel.”
Weak — vague, unevidenced, generic
“Strong marketing leader, drives results.”
Learn more
Long-form guides on writing, reviewing, and self-evaluating for this role. Free to read, no sign-in required.
How to write a performance review for Marketing Manager
A practical guide to drafting a fair, evidence-led performance review for a marketing manager.
Performance review examples for Marketing Manager
Five worked review examples for a marketing manager at different career stages, with notes on what works in each.
Self-evaluation examples for Marketing Manager
What to write in your performance self-evaluation as a marketing manager, with examples for common prompts.
Performance review tips for Marketing Manager
Tactical tips for managers and engineers approaching performance reviews for a marketing manager.
Draft your Marketing Manager review in 30 seconds
Pick the role, paste your bullet points, get a polished review. Free tier includes two full reviews. Annual plans from $149.